Month One of the U.S. Market Entry Program, called ‘The Bridge’ consists of a complete description of the U.S. Market (B2B, B2C, B2G and B2I), including geography by target regions, cultural diversity, product and service preferences, consumer psychology, options for market entry, U.S. business practices, U.S. legal business entity choices, the U.S. financial system, and other relevant topics.  The American market offers great promises, for "it is very vast’, but it must be understood before one can succeed. The commercial history of the U.S. teaches that while several Mexican companies have had great success, many Mexican companies have also failed - the most common reason for failure is the lack of a correct knowledge of the American consumer and a lack of commercial adaptation to this different market.  The Month One information is provided using a convenient e-Seminar format, that utilizes Interactive ‘Live’ Video Conferencing to reach all participants, in 4 weeks, with one weekly meeting of 1.5 hours.  Month One participants that think the U.S. Market represents a valid for them, will move on to Month Two of the ‘Bridge’. 

Month One  

Week One – March 27th - 9:00 am to 10:30 am > 

The U.S. Economics and Potential Markets 

Week Two – April 3rd - 9:00 am to 10:30 am > 

Methods for Market Entry 

Week Three – April 10th - 9:00 am to 10:30 am > 

Marketing in the U.S. and B2C Consumer Psychology; B2B marketing.

Week Four –  April 17th - 9:00 am to 10:30 am > 

Is the U.S. Market a valid opportunity for your products/services and for your company?  The importance of Branding your products and Services.