EXPORTING TO THE USA - MONTH THREE
 
MONTH THREE – Increasing Your Export Sales
Once you start selling in the U.S. market, the challenge is how to increase your business.
 
IEI M3 - Week One – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants asking for assistance or clarifications,
· How to gain a competitive advantage,
· using Key Performance Indicators and web analytics to track your success,
· reviewing your marketing/sales documentation – how to improve,
· Proven Promotion Strategies, 
· Improving customer service,
Questions and Answers.
IEI M3 - Week Two – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants asking for assistance or clarifications,
· A review of your current sales – best days – best hours – best tools – best messages – best videos,
· A review of all your promotion strategies – editorials, public relations, advertising, digital media, social media,
· A review of your YouTube, Instagram, Facebook, and LinkedIn (for OEM) postings,
· A review of your conventional promotional tools,
· How to increase sales
Questions and Answers.
 
IEI M3 - Week Three – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants asking for assistance or clarifications,
· Check your profit growth and runaway costs,
· Investigate logistics and freight forwarders,
· Review USA agents, USA sales personnel, and Foreign sales personnel,
· Investigate USA warehousing, USA legal entities, and USA operations,
· Review after-sales service,
· Review product sales trends, 
Questions and Answers.
 
IEI M3 - Week Four – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants asking for assistance or clarifications,
· Review your Business Plan, Marketing Plan and Sales Plan,
· Consider joint ventures, 
· Consider strategic alliances, 
· Consider product line expansion,  
· Consider additional target markets,
· A discussion on how your company can grow exponentially,
Questions and Answers,
THE AFRICA TO USA COMMERCIAL BRIDGE – membership and Bridge activities.