EXPORTING TO THE USA - MONTH TWO
 
MONTH TWO – Starting to Sell Your Exports
Once you have all the U.S. Entry Permits, and have decided your method of entry, you must have a strong marketing and sales plan, to maximize the potential for success.
 
IEI M2 - Week One – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants introduce themselves and their products,
· Strategies to best sell to consumers,
· Strategies to best sell to businesses, 
· Strategies to best sell to government offices,
· The best way to reach your target markets (B2C, B2B, B2I, and B2G).
· Elements necessary to being successful in your U.S. sales,
· Questions and Answers.
 
IEI M2 - Week Two – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants asking for assistance or clarifications,
· Costs and prices, 
· What is the image you will wish to project to be successful in your sales,
· Multi-media outreach strategies, and Budgets,
· Direct or indirect sales, and your Budget,
· Your marketing and sales materials.
· The Purchasing Decision making model for consumers, corporations, and governments,
· Maximizing your outreach and your sales,
· Questions and Answers.
 
IEI M2 - Week Three – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants asking for assistance or clarifications,
· The role of distributors, 
· Reviewing your website or using other web commerce platforms, 
· The Role of Blogs 
· The Role of Video Marketing
· The role of special promotions,
· Getting paid, 
· Returns and collections,
· Questions and Answers.
 
IEI M2 - Week Four – 1 hour – Tuesday – Online, Interactive, Informational, Helpful
· Participants asking for assistance or clarifications,
· The importance of warranty and service – how to manage them,
· The role and importance of liability insurance in the U.S.,
· The role of a suitable CRM to track your communications and your sales,
· The role of Lifestyle databases, their costs, and their utilization,
· Webinars and Workshops to aid sales,
· Subscriptions – possibly an important tool leading to sales,
· How, from where and when to ship,
Questions and Answers.  
What is next, in Month Three of the EXPORT TO USA PROGRAMS