U.S. MARKET ENTRY STRATEGIES FOR FOREIGN COMPANIES
The risk of foreign corporations having an unsuccessful market entry in the U.S. is substantial. Market entry costs for a foreign company (unfamiliar with the complexity of the U.S. market, U.S. Customs, the structure of U.S. distribution channels, sales practices, marketing practices and the strengths of the U.S. competition) can be very high.
The identification of the exact market entry requirements and of the methodology for a low-cost and low-risk market entry are difficult to discover for a company who has not professionally operated in the U.S., and the time spent in discovering what works can be long, expensive and frustrating.
The identification of the appropriate market niche and the location of honest, effective, and active distributor/dealers is always difficult and extremely uncertain. Finally, understanding the local culture and legal requirements are often puzzling and unclear. But the potential for Mega Success and Great Profits in the U.S. Market is ‘huge’ for any prepared foreign company.
So, if you are part of a foreign corporation, and you want to do business in the U.S. market, WHAT QUESTIONS DO YOU NEED TO ASK AND HOW DO YOU FIND SUITABLE SOLUTIONS?
WHAT MARKET ENTRY SHOULD YOU CHOOSE?
WHAT MONETARY INVESTMENT WILL BE NECESSARY?
WHAT KIND OF REVENUES COULD YOU REALIZE?
DOES ENTERING THE U.S. MARKET MAKE SENSE TO YOU?
WHAT CHANGES SHOULD YOU MAKE TO BE SUCCESSFUL?
WE WOULD LIKE TO BE PART OF YOUR SOLUTION
(the U.S. market is worth your greatest attention)