U.S. MARKET ENTRY STRATEGIES FOR FOREIGN COMPANIES
The risk of foreign corporations having an unsuccessful market entry in the U.S. is substantial. Market entry costs for a foreign company (unfamiliar with the complexity of the U.S. market, U.S. Customs, the structure of U.S. distribution channels, sales practices, marketing practices and the strengths of the U.S. competition) can be very high.
The identification of the exact market entry requirements and of the methodology for a low-cost and low-risk market entry are difficult to discover for a company who has not professionally operated in the U.S., and the time spent in discovering what works can be long, expensive and frustrating.
The identification of the appropriate market niche and the location of honest, effective, and active distributor/dealers is always difficult and extremely uncertain. Finally, understanding the local culture and legal requirements are often puzzling and unclear. But the potential for Mega Success and Great Profits in the U.S. Market is ‘huge’ for any prepared foreign company.
So, if you are part of a foreign corporation, and you want to do business in the U.S. market, WHAT QUESTIONS DO YOU NEED TO ASK AND HOW DO YOU FIND SUITABLE SOLUTIONS?
WHAT MARKET ENTRY SHOULD YOU CHOOSE?
WHAT MONETARY INVESTMENT WILL BE NECESSARY?
WHAT KIND OF REVENUES COULD YOU REALIZE?
DOES ENTERING THE U.S. MARKET MAKE SENSE TO YOU?
WHAT CHANGES SHOULD YOU MAKE TO BE SUCCESSFUL?
WE WOULD LIKE TO BE PART OF YOUR SOLUTION
(the U.S. market is worth your greatest attention)
Four Online Group Meetings (12 to 16 participating companies) are being provided with a proprietary Internet video and audio technology to discuss how to enter the U.S. Market. Materials relevant to your company and to your industry will be provided at no extra charge - the Meeting Fees are 65 Euros per Meeting. Each meeting is about 1 to 1.5 hour long and you can ask as many questions as you want, on the topic of the day - in Italian. Cost for each meeting is 50 Euros or 185 Euros for four pre-paid in full Group Meetings.
Group Meeting 1, January 9th - The U.S. Market and its Potential for your Company.
Group Meeting 2, January 16th - U.S. Market Entry Options - Pros and Cons - Risks and Revenues.
Group Meeting 3, January 23rd - On Marketing and Marketing Strategies for the U.S. Market.
Group Meeting 4, January 30th - The American Consumer Purchasing Psychology.